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Immersive XR
Senior UX designer behind Coca-Cola x Lucasfilm’s AR experience. Uniting fandom, storytelling, and collectible purchases
VR Gaming
VR-based tradeshow experience that transformed booth visitors into active participants
Atelier Lead
Led a creative workshop with Cartier stakeholders to uncover 13 key challenges and develop a strategic problem-solving roadmap
Spatial Media
FOOH campaign series driving over 20M views through surreal storytelling
Optimization
Created a visual registration flow and step by step guide that improved conversion rate by 8.26%
Flavor Engine
UX lead for an interactive filter for Coca-Cola and Uber Eats that connected users to mood-based meals, engaging over 400k users across platforms.
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