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AR Activation

Senior UX designer behind Coca-Cola x Lucasfilm’s AR experience. Uniting fandom, storytelling, and collectible purchases

FOOH

FOOH campaign series driving over 20M views through surreal storytelling

Workshop Lead

Led a creative workshop with Cartier stakeholders to uncover 13 key challenges and develop a strategic problem-solving roadmap

AR

UX lead for an interactive filter for Coca-Cola and Uber Eats that connected users to mood-based meals, engaging over 400k users across platforms.

CHELSEA
CRAFT

I create experiences that connect people to brands in bold, human ways.

ENTJ 🦋
Gemini ♊️
She/her 💅
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Brands I Work With:

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