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AR Activation
Senior UX designer behind Coca-Cola x Lucasfilm’s AR experience. Uniting fandom, storytelling, and collectible purchases


FOOH
FOOH campaign series driving over 20M views through surreal storytelling
Workshop Lead
Led a creative workshop with Cartier stakeholders to uncover 13 key challenges and develop a strategic problem-solving roadmap


AR
UX lead for an interactive filter for Coca-Cola and Uber Eats that connected users to mood-based meals, engaging over 400k users across platforms.
CHELSEA
CRAFT
I create experiences that connect people to brands in bold, human ways.
ENTJ 🦋
Gemini ♊️
She/her 💅

Brands I Work With:




















































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